As the saying goes, “You can’t put old wine in new barrels.”

So when Allied importers approached Bottom Line with the challenge of creating a fresh ad campaign that would educate consumers about their unique Dalton series of wines, we knew it was high time to barrel the Jewish market with a series of ad campaigns like they’ve never seen before. The result: pure luxury, characterized with a fun and edgy pop to set things just a bit loose.

Now that’s thinking out of the barrel.

Allied Campaign

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